The intelligence desk for marketing and AI
The plays worth stealing, decoded daily.
We track every move in marketing and AI, then break down what actually works right now, what it means for your business, and the exact play to run next.
Latest briefings
- Google AI Max Now Testing in Standard Shopping Campaigns Ecommerce
- Google Ads Video Campaign Groups: Run Multiple YouTube Campaigns as One Paid Search
- Scrunch vs. Ahrefs: Which AI Visibility Tool Fits Your Business AI Search
- Which AI SEO Tools Actually Move the Needle for Small Shops Local SEO
- Your Audience Upload Is Only Half Working (And You Don't Know It) Paid Search
- The $1.5B Play: Why SMBs Are Building Custom Software Instead of Buying It Apps & AI
- How Liberty Mutual Turned a Viral Flub Into a $1B Brand Asset Social
- How Spangler Built a Candy Empire on Nostalgia (And How Your Brand Can Copy It) Ecommerce
- Why Zevia Bet Big on Cardi B to Win the 'Real Talk' Market Social
- SaaS SEO Tools: Rebuild Your Stack for AI-Era Search Local SEO
- Answer Engine Optimization Is Replacing Google Rankings—Here's What You Need to Track AI Search
- How Burger King's Product Guarantee Drove 5.8% Comparable Sales Growth Ecommerce
- How Cutwater's Summer Campaign Simplifies Brand Storytelling for Beverage Businesses Social
- How Purely Elizabeth's Protein Parody Captured Attention Without the Hype Social
- 58% of Marketers Now Optimize for AI Search—Here's What Formats Win Citations AI Search
- Stop Tab-Switching for SEO Data: 37 Tools Now Live Inside Your AI Local SEO
- Stop Leaving Money on the Table: 3 Landing Page Changes That Boost Conversions in 2026 Conversion
- How Yeti Rewired Brand Identity Around Customer Passions, Not Product Categories Web & Speed
- Netflix Live Events Drive Ad Revenue But Cut Viewing Hours Ecommerce
- Kate Spade's New CMO Signals Brand Turnaround Play Social
- Why Your Website Redesign Is Costing You Customers (And How to Fix It) Web & Speed
- Google Demand Gen Now Runs Dynamic Ads Straight From Your Business Data Paid Search
- Google AI Overviews Now Show News and Top Stories: What Business Owners Need to Know AI Search
- How a £50 Budget Became a £1,000 Mistake—and Why It Happens to Pros Paid Search
- Google's StoreBot Help Doc Just Changed: Here's What Retailers Need to Know Local SEO
- How 3 Brands Built Real Sales on TikTok and Facebook Social
- The 3 Facebook ad sizes that drive the most sales in 2026 Paid Search
- Google's Performance Max Reporting Now Tracks All Networks—Here's What Changed for Your Campaigns Paid Search
- Google's AI Search Now Drives More Clicks to Your Site AI Search
- ChatGPT Ads Now Let You Block Markets & Audiences You Don't Want Paid Search
- Your Google Business Profile Isn't Enough: The Local AI Search Gap Local SEO
- Google Business Profiles Are Now AI Mode's Second-Most Cited Source—Here's What That Means for Your Business Local SEO
- Google Kills Manual Product Updates in Manufacturer Center Ecommerce
- Why Your SEO Still Needs a Human Brain (Not Just AI Hands) Local SEO
- AI Overviews Are Rewiring Content Strategy — Here's How to Stay Visible AI Search
- 50% of Consumers Now Search with AI: How to Get Visibility Beyond Google AI Search
- The AI Accountability Problem: What Marketers Are Missing at Scale AI Search
- The Case Study Framework That Wins Design Clients Conversion
- 41% Trust Problem: Why Your CTV Spend Isn't Converting Paid Search
- Social Media Ad Costs in 2026: What You'll Actually Spend Paid Search
- AI Search Is Resurrecting Your Old Negative Reviews AI Search
- Why Cutting Social Budget Kills Your Search Performance Paid Search
- The SEO Audit Checklist That Stops Revenue Leaks Local SEO
- Agentic Commerce Is Reshaping How Customers Buy (Not Just Click Ads) Ecommerce
- Prove Local Search ROI Without Perfect Attribution Data Local SEO
- Google's Gemini Intelligence: What It Means for Your Search and Sales AI Search
- Google Ads for Franchises: Balance Brand Rules with Local Wins Paid Search
- Stop Showing Rankings: How to Win SEO Budget Fights with Your CFO Local SEO
- Digital Wallets Now Drive 2 of Every 3 Online Sales—Here's What That Means for Your Store Ecommerce
- The Hashtag Sweet Spot: Instagram Limits, TikTok Rules, and Facebook Retargeting That Actually Works Social
- Substack in 2026: How to Build Direct Revenue Without Algorithm Gatekeeping Email & CRM
- Why Blowing Your Whole Ad Budget at Launch Tanks Your ROI Paid Search
- ChatGPT Atlas Shutting Down Aug. 9: Move Your AI Work to Desktop App Apps & AI
- Stop Chasing Links, Start Building Brand Authority—Here's How AI Systems Now Judge You Local SEO
- Email's New Playbook: Omnichannel, Loyalty, and the Data That Wins Email & CRM
- How Chipotle Uses Gaming to Boost Rewards Loyalty Ecommerce
- AI Finds the Conversions You're Leaving on the Table Conversion
- 73% of Marketers Face Budget Scrutiny: How Growth Experimentation Wins ROI Conversion
- Vitaminwater's Second Act: How a CPG Brand Built Community Through Local Art Content Social
- Why Your SEO Team Can't Get Budget Approval (and How to Fix It) Local SEO
- 70% of Shopping Carts Die at Checkout—Here's How to Stop It Conversion
- UK Takes On Apple and Google: What It Means for Your Store's Margins Ecommerce
- Stop Guessing: The 5 Social Metrics That Actually Drive Sales for Your Business Social
- Your 150-Character Instagram Bio Is Costing You Followers Social
- Google Ads Now Lets You Theme Your Asset Groups—Here's Why It Matters Paid Search
- Meta AI Hits 1 Billion Users: Why Your Search Strategy Can't Ignore It AI Search
- Your Content Gets Cited in AI Search—But Where's the Traffic? AI Search
- Hydration and SEO: Why Your Framework Choice Affects Search Rankings Web & Speed
- Local SEO News: What Changed This Week for Your Shop Local SEO
- Why B2B Emails With GIFs and Charts Beat Plain Text (2026) Email & CRM
- 12 Accounting Platforms Built for 2026 Tax Law and AI Bookkeeping Apps & AI
- How Febreze Built a Soccer-Season Campaign Around Podcasts and Live Experiences Social
- AI Video Tools Cut Production Time, but Humans Still Run the Show Paid Search
- AI Tools That Run Experiments for You: How to Stop Manual A/B Testing Conversion
- 7 Shopify Stores That Scaled Revenue: What Your Shop Can Learn Ecommerce
- How Heinz, IKEA, and Garnier Won Social Without Bigger Budgets Social
- Why Small Ad Spend on Reels and Stories Beats Organic Alone Social
- Microsoft Ads Now Lets You Test Performance Max Changes Before Going Live Paid Search
- Google Ads Budget Bidding Changes: What Your Campaigns Need Now Paid Search
- Google's Rule for AI Visibility: Stop Writing Generic Stuff AI Search