Google Ads Now Auto-Adds Videos to Your Campaigns: Here's the Toggle
Google's new sourced videos feature uses AI to find and insert relevant videos from your approved sources automatically. Business owners can now turn this on or off in asset optimization settings.
The 5-second version
- Google Ads introduced a 'Sourced videos' toggle that automatically identifies and adds relevant videos to campaigns using AI
- The feature pulls videos only from your approved sources, giving you control over quality and brand fit
- You can turn this automation on or off in the asset optimization section of your campaign settings
Google Ads rolled out a new asset optimization feature that changes how videos get into your campaigns. It's called sourced videos, and it hands the job of finding and inserting relevant video content to Google's AI, with a simple on/off toggle you control.
How Sourced Videos Works
When you enable the sourced videos toggle in your asset optimization settings, Google's AI scans the video sources you've already approved and connected to your account. It then automatically identifies videos that match each ad placement and adds them to your campaign. You don't have to manually assign videos to individual ads anymore.
The key here is approved sources. Google isn't pulling random videos from the internet. It only works with video libraries you've explicitly connected to your Ads account, which means you maintain oversight of quality and brand fit.
Why This Matters for Your Business
Video is expensive to produce and even harder to place efficiently across multiple ad formats. If you've built a library of approved video content, this feature solves a real bottleneck: matching the right video to the right placement without doing it by hand.
For small and mid-size businesses, this automation can free up time your team spends managing video assets. For larger operations running dozens of campaigns, it scales your video reach without scaling your manual workload.
The Control You Get
Automation only works if you can turn it off. The sourced videos feature includes a toggle in your asset optimization section, so if Google's AI starts picking the wrong videos or if performance drops, you can disable it immediately. You're not locked into automation.
Before turning it on, make sure your approved video sources are clean and relevant. Garbage in still equals garbage out, even with AI.
Next Steps
If you're running video ads, check your asset optimization settings in Google Ads. The sourced videos toggle is there now. Test it on a campaign where you have solid video content already approved, monitor performance for a few weeks, and decide whether the automatic placement works for your ads.
This is pure optional automation. You decide whether your workflow and video library are ready for it.
Source: Search Engine Roundtable, October 23, 2026
Questions owners ask
What videos will Google pull into my campaigns if I turn this on?
Google's AI will only select videos from sources you've already approved and connected to your account. You maintain control over which video sources are available for the algorithm to choose from.
Can I turn off sourced videos if Google picks the wrong ones?
Yes, the sourced videos feature includes an on/off toggle in your asset optimization settings, so you can disable it at any time if it's not performing well for your campaigns.
Do I need to have videos already uploaded to use this feature?
Yes, sourced videos pulls only from your approved video sources. If you don't have video content connected to your account, there's nothing for Google's AI to automatically add.
Will this slow down my campaign setup or create extra work?
No, once you turn it on, Google's AI handles the video matching automatically. It's designed to save time by eliminating manual video assignment to individual ads and placements.
