Pinterest Now Lets Creators Link Amazon Storefronts—Here's What It Means for Your Sales

Eligible creators can embed affiliate links directly in Pins, letting customers buy without leaving the app. If you're selling through Amazon, this is a new way to reach Pinterest's visual-first audience.

The 5-second version

  • Pinterest now allows eligible creators to add Amazon Storefront affiliate links directly in Pins for seamless shopping.
  • Followers can purchase products without leaving the Pinterest app, reducing friction in the buying journey.
  • This feature opens a new sales channel for businesses selling on Amazon who want to tap into Pinterest's highly engaged audience.

Pinterest just made it easier to turn pins into sales. The platform now allows eligible creators to embed Amazon Storefront affiliate links directly into their Pins, letting followers buy products without ever leaving the app. This is a meaningful shift in how Pinterest operates as a sales channel.

What Changed

Previously, creators sharing products on Pinterest had to send followers to external links, which meant users left the app, risked distraction, and sometimes never completed the purchase. Now, the entire transaction can happen inside Pinterest. Followers see a Pin, click the affiliate link, and shop directly without friction.

Who Benefits Most

  • Amazon sellers looking to expand reach beyond search and ads into visual discovery platforms
  • Creators with engaged Pinterest audiences who want to monetize through affiliate commissions
  • Brands in home decor, fashion, beauty, and wellness where Pinterest users actively shop and plan
  • Manufacturers and product companies selling through Amazon marketplaces

How to Use This

First, check whether your Pinterest creator account is eligible for the feature. If it is, you can begin adding Amazon Storefront affiliate links to new Pins or refreshing existing ones. The more visually compelling and specific your Pins, the higher the chance followers will click and convert. Test different product categories, Pin formats, and copy to see what resonates with your Pinterest audience.

Track performance through Pinterest's analytics and your Amazon affiliate dashboard to understand which Pins drive the most traffic and revenue. Use that data to double down on formats and products that work.

Source: Marketing Dive, June 11, 2026.

Questions owners ask

Who can use the Amazon Storefront linking feature on Pinterest?

According to Marketing Dive, only eligible creators can include affiliate links in Pins. You'll want to check your Pinterest creator account settings to see if the feature is available to you.

Do customers have to leave Pinterest to buy?

No. The feature allows followers to shop products directly from the app, removing a major friction point that normally sends users away to complete a purchase.

How does this help if I sell on Amazon?

You can now direct Pinterest traffic straight to products on Amazon through affiliate links embedded in Pins, turning visual inspiration into direct sales without requiring customers to search or navigate manually.

Is this free, or are there costs?

The source does not specify pricing or fees associated with the feature. You should contact Pinterest directly or check your creator account for details on any requirements or costs.

Sources