Google Ads now requires text disclaimers across every campaign and is changing how enhanced conversions track your revenue. Here's what shifts for your ROAS.
Google Ads has rolled out text disclaimer assets to all accounts. They are optional: Google's own documentation describes them as a way to display required terms, conditions, and disclosures for advertisers with regulatory obligations. If your business must show specific language by law or policy, this is the built-in way to do it. If not, you can leave them off with no penalty.
For business owners running compliance-heavy industries (finance, healthcare, legal services), disclaimers reduce risk. For ecommerce and service businesses, they're a chance to clarify shipping, offer limits, or certifications. The key is reviewing your current campaigns now and deciding whether a disclaimer strengthens or clutters your message.
Google has posted new guidance on pinning headlines and descriptions. Instead of letting all your ad copy rotate randomly, you can now pin your strongest headline or description to a specific position where it will always appear.
Pinning is especially useful if you run multiple variations of an ad. It lets you control which message gets the most visibility while still testing other copy combinations.
Google is making changes to enhanced conversions that will alter how conversion data is processed. This directly impacts how your return on ad spend (ROAS) is calculated and reported.
Enhanced conversions let Google track customer actions beyond clicks and website visits (like phone calls, store visits, or offline purchases). The updates will change the backend processing, which means your ROAS numbers may shift even if your actual business performance hasn't changed. This is a data infrastructure change, not a campaign performance issue, but it's critical you prepare.
Google Ads has rolled out text disclaimers to all campaigns and posted new tips on pinning headlines and descriptions, alongside upcoming changes to enhanced conversions that will affect how paid search data is processed for business ROAS.Google Ads, June 2026
Setup takes about a minute: open the Assets menu, click the plus button, choose Text Disclaimer, select the campaigns it applies to, enter your disclaimer text, and save. The limit is 90 characters, so legal language has to be tight.
Two details matter before you turn one on. First, a disclaimer overrides any pinned description line 1 assets in the campaign, so check your responsive search ads after enabling it. Second, disclaimers do not affect your Ad Strength score, so there is no optimization penalty for using one.
Who actually needs this: finance advertisers showing APR and rate disclosures, healthcare advertisers with prescription or treatment warnings, attorneys required to mark advertising material, and insurance advertisers stating coverage limits. Text disclaimers also work alongside AI Max features like Final URL Expansion and text customization, so compliance text stays intact even when Google generates ad variations.
Not necessarily. Text disclaimers are an optional asset for advertisers who must display required disclosures in their ads, most commonly in finance, healthcare, legal, and insurance. If your industry requires specific terms by law or policy, configure one. Most general service businesses do not need them. The character limit is 90.
Pinning lets you lock a specific headline or description in a set position (top, middle, or bottom) so your strongest offer or call-to-action appears consistently. Rotation lets Google test different versions. Pinning gives you more control over what customers see first.
Enhanced conversions updates will change how conversion data is processed, which can affect ROAS reporting. You should audit your conversion tracking setup now to ensure it's ready for the changes so your data stays reliable.
Text disclaimers and pinning updates are already rolling out. Enhanced conversions changes are upcoming, so you should prepare your conversion tracking in advance to avoid gaps in reporting.