Bing's New Color Picker in Product Results: What It Means for Your Sales

Microsoft is testing inline color selection in Bing Shopping results. If it rolls out, your product images and availability just got more visible before customers ever land on your site.

The 5-second version

  • Bing is testing a color selector that lets shoppers see product variations directly in search results without clicking to your website.
  • This reduces friction between search and purchase, meaning more qualified clicks and faster buying decisions.
  • Early adoption of color-rich product feeds on Bing could give you a visibility edge before this feature scales.

Microsoft Bing is running a test that could change how shoppers browse product results. According to Search Engine Roundtable, Bing is testing a color selector and viewer in product results that lets customers see what colors a product comes in directly from the search page, without visiting your website first.

What This Test Actually Does

Right now, most shoppers have to click through to your site to see color options. With this feature, Bing shows a color picker inline in the search result itself. A shopper can tap or click to cycle through available colors and see the product in that shade before deciding whether to visit your store.

This is not a cosmetic tweak. It cuts out a decision-making step. The buyer already knows if the navy blue, burgundy, or charcoal version exists. They click with intent.

Why Your Click-Through Rate Could Improve

Friction kills sales. When a shopper has to guess whether a product comes in their preferred color, many bounce before they ever see your site. A color picker in the results page removes that doubt. Qualified clicks go up because only interested buyers tap through.

For you: higher click quality, fewer wasted ad spend, and a lower cost per qualified visitor.

What You Should Do Now

  • Audit your Bing Shopping feed to confirm color data is complete, accurate, and structured correctly.
  • Make sure variant images (one per color) are high-quality and consistent in style and lighting.
  • Check that your product titles and descriptions call out the key color options clearly.
  • Monitor Bing webmaster tools for any updates about this feature or changes to feed requirements.

Bing Shopping and product ads have historically had lower visibility than Google, but features like this can shift buyer behavior. A color picker removes one more reason to shop elsewhere. If your feed is ready, you win.

Questions owners ask

Will this color picker show up in Google Shopping too, or just Bing?

The source confirms Microsoft Bing is testing this feature. There is no mention of Google implementing the same color selector yet, so this is a Bing-specific test for now.

Do I need to change how I list my products to appear in this color view?

The source does not specify changes to product feed requirements. However, ensuring your product colors and variants are clearly labeled in your feed will prepare you if and when this feature rolls out.

How does this help my bottom line?

Showing colors inline in search results removes a barrier to purchase. Shoppers can confirm the exact color they want before clicking to your site, which means fewer bounces and more qualified traffic.

Is this feature live for all Bing Shopping ads right now?

No, the source states Bing is testing this feature. It is not yet a full rollout, so availability may be limited to a test group.

Sources