Google's Performance Max Reporting Now Tracks All Networks—Here's What Changed for Your Campaigns

As of June 15th, Performance Max product reporting expanded beyond Search to include Video, App, and Demand Gen—creating a one-time metric spike you need to understand.

The 5-second version

  • Google expanded Performance Max product reporting on June 15th to show data from all eligible networks, not just Search.
  • The change covers Video, App, and Demand Gen campaigns, giving you a fuller picture of where your products are performing.
  • Many accounts will see a one-time jump in key metrics due to this reporting expansion—don't mistake it for actual growth.

What Google Changed

On June 15th, 2026, Google updated how Performance Max campaigns report product-level data. Previously, product reporting showed only Search network activity. Now it includes metrics from Video campaigns, App campaigns, and Demand Gen campaigns where applicable through Google Merchant Center.

For businesses running Performance Max across multiple channels, this is a significant shift. Instead of fragmentary visibility into where your products are selling, you now see comprehensive cross-network performance in one report.

The One-Time Metric Jump

If you manage Performance Max campaigns and your numbers spiked in mid-June, audit your account setup. Compare your performance baseline before and after the change so you can accurately track real improvements going forward.

How to Use This New Visibility

  • Review product performance across all networks together instead of in silos. Identify which products drive best ROAS on Video vs. App vs. Search.
  • Reallocate budget toward products and networks showing the strongest returns. The expanded data makes this optimization more precise.
  • Establish new performance benchmarks post-June 15th so you're measuring real campaign improvements, not the reporting expansion itself.
  • Check Merchant Center eligibility for Demand Gen. If you run Demand Gen campaigns, ensure your product feed is properly connected to unlock reporting in that network.

Who This Affects

Any business running Performance Max campaigns—whether you're in manufacturing, ecommerce, services, or local—will see this expanded reporting. It applies to all eligible networks where your Performance Max campaigns run.

If you sell products and use Google Ads, this change gives you more granular data to optimize how you spend. The key is understanding that the June 15th jump is a one-time reporting event, not a performance improvement you can count on repeating.

Questions owners ask

Will my Performance Max metrics look higher after this change?

Yes. Many accounts will see a one-time jump in key metrics because product reporting now includes Video, App, and Demand Gen data that wasn't counted before. This is a reporting expansion, not real growth.

Do I need to do anything to enable this expanded reporting?

No. Google automatically applied this change to all Performance Max campaigns as of June 15th, 2026. The expanded product data is available in your Google Ads account without any action required.

Which campaigns get the expanded product reporting?

All Performance Max campaigns across Search, Video, App, and Demand Gen (where applicable through Google Merchant Center) now report product-level performance data together instead of separately.

How should I adjust my Performance Max strategy based on this?

Use the broader visibility to identify which networks and products are driving the best ROAS, then reallocate budget to your strongest performers. Compare performance before and after June 15th to establish accurate baselines for your business.

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