SMX Advanced Goes Bicoastal in 2027: Two Events, Two Coasts

The advanced search marketing conference is doubling up with events in San Diego and Boston this year, giving search pros two chances to level up their tactics.

The 5-second version

  • SMX Advanced will hold two events in 2027 for the first time: March 17-19 in San Diego and Sept. 20-22 in Boston.
  • The expanded schedule targets experienced search marketers looking for actionable tactics and advanced strategies.
  • West Coast and East Coast locations give search teams more geographic options to attend without traveling as far.

SMX Advanced, the advanced search marketing conference that has run since 2007, is expanding in 2027. For the first time, the event will run twice in a single year, with one event on each coast.

The two 2027 dates are March 17 to 19 in San Diego and September 20 to 22 in Boston. This bicoastal approach gives search marketing professionals two chances to attend without choosing between coasts.

What SMX Advanced Covers

SMX Advanced targets experienced search marketers looking for advanced, actionable tactics. The conference focuses on strategies, insights, and tools that practitioners can deploy immediately in their paid search campaigns, account management, and team workflows.

The 20-year history of SMX Advanced means the content skews practical. If you manage search budgets, run Google Ads accounts, or lead paid search teams, the sessions are built for you to extract tactics you can test and implement within weeks of attending.

Why the Expansion Matters

  • West Coast teams can attend in March without waiting until fall.
  • East Coast professionals get a September option that fits different fiscal calendars.
  • Smaller teams can now attend a closer event, reducing travel costs and time away from accounts.

Questions owners ask

What is SMX Advanced and who should attend?

SMX Advanced is a conference for experienced search marketers looking for advanced, actionable tactics and strategies. Since 2007, it has focused on practical ideas and tools professionals can implement immediately when they return to work.

Why are there two events in 2027 instead of one?

This is the first year SMX Advanced is running twice. One event in San Diego (March 17-19) serves the West Coast, and one in Boston (Sept. 20-22) serves the East Coast, giving search teams more geographic options.

Which event should my team attend?

Choose based on location and your team's travel budget. Both events cover advanced search marketing tactics, so either will give you current strategies and industry insights to bring back to your campaigns.

Are these events worth the investment for a small search team?

If your team manages paid search budgets and wants to stay competitive on tactics and tools, yes. The conference is built for practitioners, not beginners, so attendees typically leave with specific strategies to test and improve performance.

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