Conversion: turning visitors into leads and buyers

Landing pages, CRO, funnels, and the on-site moves that turn traffic you already have into leads and sales.

9 briefings on file.

• TV Ads Drive Search Spikes: Ready Your SEO and PPC Before the Campaign Airs High-impact TV campaigns create immediate search demand. Here's how to capture those viewers before your competitors do.
• Quattr's AI Landing Page Generator Connects Paid Ads to Search Visibility A new tool automatically creates landing pages aligned with AI search intent, designed to boost conversion potential by bridging paid and organic channels.
• ChatGPT's Conversion Ads Launch June: What B2B Buyers Need to Know OpenAI is rolling out performance-based advertising in ChatGPT starting early June. Here's what conversion-focused campaigns mean for your business and how WebKing positions you to compete.
• Ranking number one now wins you a coin flip, not a click When Google shows an AI Overview, people click a result only about 8% of the time. The old SEO bet pays out roughly half as often as it used to.
• Your site no longer just has to load fast, it has to answer the tap fast Google made responsiveness an equal ranking signal and tightened the load target. A laggy tap is now a measurable ranking and revenue problem.
• A robot is browsing your site to buy for its owner. Can it actually check out? Agentic browsers now navigate and purchase on a person’s behalf. If your site is slow or your checkout is clumsy, the AI gives up and moves on.
• Cookies did not die, but the replacement was 85% wrong, so own your data Google reversed course on killing third-party cookies, but tracking got noticeably less reliable anyway. First-party data is the only durable strategy left.
• Your buyers decide before they ever call you, and your website is the deciding vote New 2026 B2B research shows buyers self-educate and resist talking to sales until late. For long-cycle industrial and commercial sales, your site is the silent shortlist maker.
• The accessibility lawsuits already started, and your checkout is the next target European Accessibility Act enforcement is ramping, with groups already filing injunctions. Beyond legal risk, an accessible site converts better and scores better on speed.