Email and CRM: what still lands in the inbox

Email, SMS, and CRM intelligence. Deliverability, automation, and lifecycle moves that actually reach customers and convert.

19 briefings on file.

• Substack in 2026: How to Build Direct Revenue Without Algorithm Gatekeeping Substack has evolved into a multi-format publishing and community platform where businesses collect email subscribers, sell digital products, and earn recurring revenue directly from customers. Here's what changed since launch, how the economics work, and why small businesses are moving away from social feeds.
• Email's New Playbook: Omnichannel, Loyalty, and the Data That Wins Oracle's 2025 email trends show personalization and segmentation still rule, but winners are adding omnichannel orchestration, advanced analytics, and loyalty programs to close the gap.
• How Chipotle Uses Gaming to Boost Rewards Loyalty Chipotle's partnership with PGA Tour 2K25 shows how restaurant brands can embed rewards into entertainment platforms to drive repeat purchases and deepen customer engagement.
• Why B2B Emails With GIFs and Charts Beat Plain Text (2026) Personalized visuals and data graphics keep business buyers engaged without sounding like a sales pitch. Here's what actually works.
• Stop AI-Washing Your Email: Why Executives Are Going Back to Human As inbox AI filters tighten, marketers win by sending fewer, more authentic emails from real people. Here's how to stay relevant when machines are deciding what lands.
• What AI-Driven Email Personalization Actually Means for Your Revenue in 2026 AI shopping agents have reset customer expectations. Here's how to build email programs that compete—and the data sources that actually move conversions.
• Why 80% More Leads Demands Smarter Campaign Systems Marketing automation now generates 80% more leads and 77% higher conversion rates. Here's how to stop guessing and start scaling.
• By 2026, Most Email Teams Will Use AI—Here's What That Means for Your Business Interactive elements and AI-powered processes are reshaping email marketing. Learn which metrics actually matter and how to prepare your team.
• Why Your CRM Sits Unused (And How to Fix It) The difference between a CRM that drives revenue and one that collects dust isn't the software or budget—it's the quality of administration behind it.
• Saturday Email Sends Win: 37.6% Open Rate Data for Small Business Forbes Advisor's June 2026 data shows Saturday outperforms other weekdays for email engagement. Here's what that means for your send schedule and revenue.
• LiveRamp's OpenAI Partnership: What It Means for Your Customer Data The data platform is building AI tools to help marketers use first-party data more effectively, but staying neutral as Publicis moves to acquire it.
• Open Rates Are Dead: What Email Marketers Are Measuring Now in 2026 Privacy regulations and Apple Mail Privacy Protection are forcing a shift away from open-rate obsession. Here's what successful retention-focused email programs measure instead.
• 10 Agency Pitch Guidelines That Actually Work: What ANA and 4As Say Two major trade groups just released recommendations to cut the chaos out of agency selection, focusing on trust and transparency. Here's what it means for your next hire.
• AI Email Tools Are Now Table Stakes: Here's What Actually Moves the Needle Inbox competition is fierce. AI email platforms now handle subject lines, send-time optimization, and revenue attribution so your team doesn't have to. Here's how to pick the right one.
• Inbox Monster's 56M-Message Database: What Your Competitors' Emails Reveal About Strategy A new research tool lets you analyze competitor email patterns at scale. Here's how to use competitive intelligence to sharpen your own campaigns.
• Your buyers decide before they ever call you, and your website is the deciding vote New 2026 B2B research shows buyers self-educate and resist talking to sales until late. For long-cycle industrial and commercial sales, your site is the silent shortlist maker.
• Your text messages can finally wear a logo, even on iPhone Apple started rolling out encrypted RCS, maturing branded business messaging in the native Messages app. Verified texts beat a number nobody recognizes.
• Type one sentence, get a full email, SMS, and text campaign back Lifecycle tools now build a segmented multi-channel campaign from a plain-language prompt, and pick the channel each customer actually responds to.
• Gmail stopped warning you and started bouncing you, and your quotes are the casualty Email authentication rules tightened into permanent rejections. A half-configured domain now means invoices and quotes silently fail to deliver.