Email and CRM: what still lands in the inbox

Email, SMS, and CRM intelligence. Deliverability, automation, and lifecycle moves that actually reach customers and convert.

30 briefings on file.

• How Simba Sleep drove a 57.6% jump in repeat buyers with lifecycle email and SMS A UK mattress brand tied customer messaging to purchase history and timing. The result: nearly three-fifths more customers ordering again in Q4 2024.
• Klaviyo Moves Beyond Email, Adding SMS and WhatsApp to One Platform The email tool is now a full customer lifecycle manager. Here's what that means for ecommerce owners who've built their business on email alone.
• How One Brand Cut Customer Acquisition Cost by 45% Through Unified Data A lifecycle marketing overhaul that connected Shopify, paid media, and app behavior revealed where customers were slipping away, and how to bring them back.
• Wunderkind and Cordial Team Up to ID More Visitors and Send Personalized Messages A new partnership lets businesses recognize anonymous site visitors and automatically trigger targeted emails and texts. Here's what that means for your customer retention and revenue.
• Ann Taylor's Substack Play: How a Retail Brand Built Community First A decade-quiet fashion brand just staged its biggest marketing push with a platform built for direct reader relationships. Here's what independent retailers can steal from that playbook.
• How Muir Way Lifted Email Revenue 70% in 9 Months A brand rebuilt its entire email operation from automation to segmentation. Here's the move that turned the channel from transactional into a retention engine.
• Twilio Email Now Offers Dedicated IP Control for High-Volume Senders Twilio Email's new dedicated IP feature lets businesses manage their sending reputation independently, critical for CRM teams running lifecycle campaigns at scale.
• Why 60% of CRM rollouts fail (and how to be the exception) The software isn't the problem. Here's what actually breaks CRM deployments for growing teams, and how to fix it before you're stuck with an expensive tool nobody uses.
• Why Your CRM Still Runs the Show (Even as AI Knocks) As AI assistants integrate deeper into marketing systems, a dangerous myth is taking hold: that standalone AI will replace your CRM platform. Here's what each actually does, and why that thinking costs you revenue.
• Why Your CRM Still Matters When AI Knocks on the Door As ChatGPT and Claude integrate deeper into marketing stacks, business owners are asking if AI assistants will replace their CRM platform. They won't. Here's why the distinction matters for your customer data and revenue.
• Netcore Cloud's New AI Agent Cuts Email Campaign Analysis Time: Here's What It Means for Your Reporting Marketers can now query campaign performance in plain English instead of wrestling with SQL. Netcore Cloud's fresh AI tool streamlines the reporting layer for teams running email and lifecycle campaigns.
• Substack in 2026: How to Build Direct Revenue Without Algorithm Gatekeeping Substack has evolved into a multi-format publishing and community platform where businesses collect email subscribers, sell digital products, and earn recurring revenue directly from customers. Here's what changed since launch, how the economics work, and why small businesses are moving away from social feeds.
• Email's New Playbook: Omnichannel, Loyalty, and the Data That Wins Oracle's 2025 email trends show personalization and segmentation still rule, but winners are adding omnichannel orchestration, advanced analytics, and loyalty programs to close the gap.
• How Chipotle Uses Gaming to Boost Rewards Loyalty Chipotle's partnership with PGA Tour 2K25 shows how restaurant brands can embed rewards into entertainment platforms to drive repeat purchases and deepen customer engagement.
• Why B2B Emails With GIFs and Charts Beat Plain Text (2026) Personalized visuals and data graphics keep business buyers engaged without sounding like a sales pitch. And now AI agent gateways are changing how those messages get delivered across every channel.
• Stop AI-Washing Your Email: Why Executives Are Going Back to Human As inbox AI filters tighten, marketers win by sending fewer, more authentic emails from real people. Here's how to stay relevant when machines are deciding what lands.
• What AI-Driven Email Personalization Actually Means for Your Revenue in 2026 AI shopping agents have reset customer expectations. Here's how to build email programs that compete, and the data sources that actually move conversions.
• Why 80% More Leads Demands Smarter Campaign Systems Marketing automation now generates 80% more leads and 77% higher conversion rates. Here's how to stop guessing and start scaling.
• By 2026, Most Email Teams Will Use AI: Here's What That Means for Your Business Interactive elements and AI-powered processes are reshaping email marketing. Learn which metrics actually matter and how to prepare your team.
• Why Your CRM Sits Unused (And How to Fix It) The difference between a CRM that drives revenue and one that collects dust isn't the software or budget, it's the quality of administration behind it.
• Saturday Email Sends Win: 37.6% Open Rate Data for Small Business Forbes Advisor's June 2026 data shows Saturday outperforms other weekdays for email engagement. Here's what that means for your send schedule and revenue.
• Your Customer Data Has a Source-of-Truth Problem AI Cannot Fix for You A new framework for thinking about where your authoritative data actually lives, and why it matters more than which AI platform you plug into it.
• Open Rates Are Dead: What Email Marketers Are Measuring Now in 2026 Privacy regulations and Apple Mail Privacy Protection are forcing a shift away from open-rate obsession. Here's what successful retention-focused email programs measure instead.
• 10 Agency Pitch Guidelines That Actually Work: What ANA and 4As Say Two major trade groups just released recommendations to cut the chaos out of agency selection, focusing on trust and transparency. Here's what it means for your next hire.
• AI Email Tools Are Now Table Stakes: Here's What Actually Moves the Needle Inbox competition is fierce. AI email platforms now handle subject lines, send-time optimization, and revenue attribution so your team doesn't have to. Here's how to pick the right one.
• Inbox Monster's 56M-Message Database: What Your Competitors' Emails Reveal About Strategy A new research tool lets you analyze competitor email patterns at scale. Here's how to use competitive intelligence to sharpen your own campaigns.
• Your buyers decide before they ever call you, and your website is the deciding vote New 2026 B2B research shows buyers self-educate and resist talking to sales until late. For long-cycle industrial and commercial sales, your site is the silent shortlist maker.
• Your text messages can finally wear a logo, even on iPhone Apple started rolling out encrypted RCS, maturing branded business messaging in the native Messages app. Verified texts beat a number nobody recognizes.
• Type one sentence, get a full email, SMS, and text campaign back Lifecycle tools now build a segmented multi-channel campaign from a plain-language prompt, and pick the channel each customer actually responds to.
• Gmail stopped warning you and started bouncing you, and your quotes are the casualty Email authentication rules tightened into permanent rejections. A half-configured domain now means invoices and quotes silently fail to deliver.