Ecommerce: what is changing for online sellers

Online store growth, checkout, marketplaces, loyalty, and AI shopping. The developments that move revenue for sellers.

19 briefings on file.

• How Fox One is capturing World Cup obsessives with hyper-niche streaming positioning A DTC service is breaking through streaming clutter by targeting fans willing to go to absurd lengths for tournament coverage. What this means for how you reach your most dedicated customers.
• Why Your Loyalty Program Isn't Working (And What Modern Programs Actually Do) Today's high-performing loyalty programs go beyond points and discounts. Here's what's actually driving repeat revenue for commercial and industrial businesses.
• How Violife Used Social Video to Flip Consumer Bias Against Dairy-Free Cheese A food brand's "Undairy the Craving" campaign shows how targeted social content can dismantle product misconceptions and drive consideration among skeptical audiences.
• How Rave Digital Fixed a Multi-Million Product Magento Store's Speed Crisis A real case study in modernizing Magento architecture for enterprise eCommerce—database optimization, infrastructure scaling, and backend stability lessons for large-scale merchants.
• Reddit + Shopify Global Integration: What It Means for Your Sales Reddit is rolling out streamlined Shopify connections worldwide. We break down how this shapes selling on social.
• Meta's New Subscription Add-Ons and AI Packages: What Business Owners Need to Know Meta is rolling out paid subscription tiers and AI-focused packages across Facebook, Instagram, and WhatsApp. Here's what it means for your business strategy.
• Agentic Commerce Hits $1 Trillion by 2030: What Business Owners Need to Know AI agents are reshaping how customers shop online. Here's why your business should be preparing now.
• Zalando's Second-Hand Play: Why Major Retailers Are Betting on Resale When Europe's largest fashion platform partners with a resale specialist, it signals a shift in how ecommerce giants compete. Here's what it means for your inventory and customer strategy.
• Google's AI Shopping Ads Are Here: What Your Business Needs to Do Now Google is rolling out AI-powered ad formats including conversational shopping and a new Business Agent for Leads. Here's how to position your business to win.
• Google's AI Shopping Ads and Chat Agents: What Your Business Needs to Do Now Google is rolling out AI-powered ad formats including upgraded Shopping ads, explainer-style formats in AI Mode, and a new Business Agent for Leads that replaces static forms with conversational chat.
• Your next customer might buy from you without ever visiting your site ChatGPT can now complete a purchase inside the chat. The buyer never lands on your homepage, which means your product data is doing the selling now.
• Shopify may have opted your whole catalog into AI shopping while you slept Shopify turned on Agentic Storefronts by default for US stores, syndicating your products into ChatGPT, Perplexity, and Copilot. Your data quality is now public-facing.
• Your site no longer just has to load fast, it has to answer the tap fast Google made responsiveness an equal ranking signal and tightened the load target. A laggy tap is now a measurable ranking and revenue problem.
• A robot is browsing your site to buy for its owner. Can it actually check out? Agentic browsers now navigate and purchase on a person’s behalf. If your site is slow or your checkout is clumsy, the AI gives up and moves on.
• Cookies did not die, but the replacement was 85% wrong, so own your data Google reversed course on killing third-party cookies, but tracking got noticeably less reliable anyway. First-party data is the only durable strategy left.
• TikTok just handed your AI assistant the keys to your ad account TikTok World 2026 shipped tools that let an AI agent run campaigns, plus Search Hubs that turn TikTok into a search channel you can own.
• Type one sentence, get a full email, SMS, and text campaign back Lifecycle tools now build a segmented multi-channel campaign from a plain-language prompt, and pick the channel each customer actually responds to.
• The accessibility lawsuits already started, and your checkout is the next target European Accessibility Act enforcement is ramping, with groups already filing injunctions. Beyond legal risk, an accessible site converts better and scores better on speed.
• Two companies are eating 89 cents of every new retail ad dollar US retail media is racing toward $71B, but almost all the growth is going to two players. Spreading budget thin across niche networks is wasting it.